In advance of the Season 4 Premiere on June 20th, here’s a post written by the author after her first on-set Hoarders experience.
I work at the head office of 1-800-GOT-JUNK? in Vancouver, BC, but I’m currently sitting on a train racing through Connecticut. What’s a PR girl from the west coast doing riding the rails in New England, you wonder? Hoarders, that’s what! Well, not on the train, but let me explain.
1-800-GOT-JUNK? works with the show Hoarders on A&E, providing junk removal services for the show in exchange for the exposure. There are a lot of people out there who think we must pay a bundle for such a positive appearance, which we don’t, really – it’s true that we do get a lot of return for our involvement. But I never realized until this week (when I attended two separate shoots for the show) precisely how much value we provide! Also, I discovered, again, how lucky we as a company are to have such great crews in our system.
Working with franchise partners in New Jersey and Massachusetts on the shoots, I was consistently impressed with how knowledgeable the crews were, and how intent they were on helping the homeowners – not just for the sake of the show, but for the sake of the people themselves. And man, did they work! While the first shoot moved a little slower, the shoot yesterday was go-go-go from start to finish! The crew of eight guys lifted, carried, sorted and tossed steadily for more than eight hours, always with utmost respect to the homeowner’s difficulties. What I thought might be an experience rife with tension was actually full of good-will, from both the hoarders themselves and the production crew.
The bottom line was this: 1-800-GOT-JUNK? gets fantastic exposure from Hoarders, yes. But being on set helped me really and truly understand that it’s much more a partnership than a simple product placement relationship. Both parties get a great amount of value from the situation, and while each of us could probably find some other way to get the value – us on some other show, or them with some other assortment of companies – I doubt either could come all that close to matching what we have now.